by Don | Nov 7, 2022 | Content Marketing
I have worked in the content field for (gulp) almost 40 years. It started in 1985 when, as a 22-year-old with a freshly minted Journalism degree, I started working for a newsletter publishing company. This was supposed to be a brief stop on the way to fame and fortune...
by Don | Aug 29, 2022 | Social Media Marketing
In last month’s blog I admitted that I’m not a big social media guy. But that doesn’t mean I don’t understand the marketing power of social media. About eight out of 10 people in this country are active on at least one social media platform, so ignoring it would be a...
by Don | Jul 15, 2022 | Social Media Marketing
At the risk of sounding like a “get off my lawn!” old guy, I’m not very big into social media. Yea, I’m on Facebook, but that’s about it — and I’m really trying to wean myself off it. In fact, I think social media has been far more damaging than beneficial for our...
by Don | Jun 9, 2022 | E-newsletters
I sent out the first issue of my e-newsletter The Writer’s Block more than a decade ago in 2011. Since I’d been writing and editing newsletters going all the way back to my first professional job in 1985, this was an obvious step for me to take as a new full-time...
by Don | May 5, 2022 | Blogging
Does anybody else remember a sci-fi movie from the 1990s called The Lawnmower Man? Based loosely on a Stephen King short story, the movie was about an intellectually disabled landscape guy who becomes the subject of a mad scientist-type experiment in which he’s given...
