After graduating from the University of Florida’s College of Journalism and Communications in 1985 with a Bachelor’s degree in Advertising, I went to work for the nation’s premier newsletter publisher, First Marketing Company. Here, I learned the fine art of writing tight, targeted copy to narrowly defined niche audiences. Just as importantly, I learned how to write “soft-sell” marketing copy that’s designed to strengthen customer relationships, as well as strong, subtle calls to action that cross-sell products and services.

In 1997, I took my 12 years of experience at First Marketing to Media 3 Publications, a small publisher in Atlanta that specialized in custom publications targeted to business readers—from owners of small, closely held firms to C-level Fortune 500 executives. As Vice President and Editorial Director, I helped Media 3 grow its portfolio of custom business newsletters and magazines and expand into the personal investing and financial planning niches.

In 2005, Media 3 was acquired by McMurry, the nation’s leading custom media company. As McMurry’s Senior Financial Editor, I helped ensure the smooth transition of all Media 3 clients to McMurry and was instrumental in helping grow McMurry’s portfolio of custom financial publications.

In early 2009, I decided to strike out on my own as a full-time freelance business and financial writer and editor. I currently work with clients on a wide variety of different kinds of editorial projects, from book ghostwriting and magazine articles to industry-specific newsletters, search engine optimized (SEO) website copy and ghost article writing and placement.